From Art to AI: How CEO Andrew Kessler and WB+TDP Are Rebuilding the Future of Production
By Andrew Kessler, CEO, WB+TDP (Warshaw Blumenthal & Turbo Dog Productions)
Earlier this month, Andrew Kessler, CEO of WB+TDP (Warshaw Blumenthal + Turbo Dog Productions), met with the creator of ComfyUI, one of the most powerful open-source interfaces for AI image generation. But the meeting wasn’t just about technology—it was a full-circle moment for a company that’s quietly become one of the most disruptive forces in modern production.
For Kessler, it marked a rare inflection point: a chance to reflect not just on how far WB+TDP has come, but on how the company is actively solving a billion-dollar challenge facing the entire creative industry—how media holding companies can transform their outdated production models before it’s too late.
Andrew Kessler’s Vision: Reinventing a 44-Year Legacy
Founded over four decades ago, WB+TDP built its reputation as a world-class production studio—home to hundreds of artists across animation, design, retouching, editing, and sound. But in 2023, as generative AI accelerated, Kessler saw what many didn’t: the coming collapse of traditional workflows.
Rather than resist the change, he made a decisive move—pivoting the entire company into a tech-forward AI production studio.
“AI wasn’t the threat—staying still was,” says Kessler. “We’ve survived the rise of digital, stock photography, and every major shift. The difference this time is we didn’t just adapt—we rewrote the playbook.”
He and Chief Creative Officer Ryan Scully led a small team through a year of hands-on R&D—testing early AI tools, failing often, learning faster, and ultimately building a proprietary AI production pipeline centered around ComfyUI. Today, that system powers everything from motion design and retouching to full-blown AI animation—executed by a 300+ person artist roster trained to integrate AI without compromising creative integrity.
Andrew Kessler’s impact stretches far beyond WB+TDP. Under his leadership, we’re working directly with senior executives at major holding companies—including WPP, Publicis, and Omnicom—to address one of the industry’s most urgent needs: reimagining internal production systems for an AI-powered future.
Legacy production models—often bloated, fragmented, and slow—can no longer keep pace with the volume and velocity of today’s content demands. Kessler and the WB+TDP team are delivering a smarter, scalable alternative:
✅ Streamlined, hybrid-AI teams built for speed and efficiency
✅ Mass asset generation across markets—without runaway costs
✅ Retraining and retooling legacy staff into future-ready hybrid roles
✅ Modular, plug-and-play infrastructure that scales instantly
✅ Faster timelines. Greater output. Significantly higher creative quality
By embedding AI into every layer of production—without sidelining human creativity—we’re helping the world’s largest networks rethink what's possible and rebuild from the inside out.
“The content demands today are massive—thousands of deliverables across dozens of platforms, all due yesterday,” says Kessler. “Traditional pipelines just can’t keep up. The future is a continuous, AI-supported creative flow—not a segmented process.”
What WB+TDP delivers isn’t just a service—it’s a turnkey solution for in-house transformation. And Kessler isn’t pitching theory. He’s offering proven systems that are already working inside some of the world’s most demanding agency environments.
Creative Careers, Supercharged
At the core of Kessler’s philosophy is a radical idea in the AI age: don’t eliminate creative roles—elevate them.
“Our artists aren’t being replaced—they’re being supercharged,” says Scully. “AI does the heavy lifting so our team can focus on emotion, nuance, and real storytelling.”
By fully customizing ComfyUI for commercial-grade workflows, WB+TDP created a production model where AI empowers, rather than erases, human talent. The result? Faster timelines. Higher output. No loss in quality.
The Quiet Revolution Already Underway
While many companies are still debating the future, WB+TDP is living it. They’re producing AI-augmented campaigns for major national brands, building out scalable content systems for global agencies, and reshaping the expectations of what’s possible in production.
Kessler’s message to the industry is clear—and urgent:
“This isn’t the future. It’s already here. You can either adapt now or fall behind. We’re not waiting for permission—we’re already doing the work, and now we’re helping others catch up.”
A Blueprint for the Industry’s Next Era
WB+TDP’s story is more than a case study. It’s a blueprint for how legacy companies can evolve, how creativity and technology can coexist, and how leadership with vision can reshape the rules of engagement.
To learn more about WB+TDP’s AI pipeline—or how Andrew Kessler is helping the largest media networks modernize their production models—visit www.wbtdp.com.
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