From Idea to Broadcast: How WB+TDP Is Leading the AI Production Revolution
By Andrew Kessler, CEO, WB+TDP (Warshaw Blumenthal & Turbo Dog Productions)
The future of production is no longer something we speculate about — it’s happening now. At WB+TDP, we’ve spent the last two years rebuilding our 44-year-old studio into a modern, AI-first powerhouse. Today, our proprietary pipeline — combining generative AI with precise, controlled live-action — allows clients to go from concept to fully finished, broadcast-ready content faster, cheaper, and at a scale that traditional methods simply can’t match.
The New Model: AI + Targeted Live Action = Efficiency and Scale
At the heart of our approach is a hybrid production model. We strategically capture only 25–40% of content through traditional live-action shoots. The rest — backgrounds, environments, objects, visual effects, animation, and even some performances — is generated through our customized ComfyUI AI workflow.
The results are staggering:
✅ 30–90% Cost Savings depending on project type
✅ Faster Turnaround Times without compromising quality
✅ Minimal Permits, Locations, or Reshoots Needed
✅ Creative Control from first idea to final frame
Whether it’s a broadcast commercial, a digital campaign, or a network-level pre-vis test, we can now deliver content that looks, feels, and performs like traditional production — without the legacy overhead.
From Cannes to the Cutting Room
At Cannes Lions 2025, it became clear: AI production isn’t just “on the way” it’s already being deployed by the biggest holding companies, brand teams, and networks in the world. And it’s not replacing creativity — it’s redefining it.
While others are testing the waters, WB+TDP is already working at scale. We’re producing AI-supported campaigns, motion work, and fully animated content for major clients who’ve embraced the shift. We’ve cut costs by over 50% for some of the world’s most demanding marketers — and we’ve done it without sacrificing visual quality or storytelling nuance.
“The smartest creatives I know aren’t ignoring AI — they’re learning how to direct it.” — Andrew Kessler, CEO
Why It Works: ComfyUI and Our Artist-First Philosophy
The secret isn’t just the tech. It’s how we built it.
Our AI pipeline runs on a proprietary version of ComfyUI — a modular, node-based system we’ve customized for production-grade image and video generation. It empowers our 300+ artist network to iterate quickly, composite precisely, and deliver at a commercial level.
But more importantly, it keeps humans at the center.
“Our artists aren’t being replaced — they’re being supercharged.” — Ryan Scully, Chief Creative Officer
AI handles the heavy lifting. Our artists guide the vision, perfect the tone, and deliver emotional resonance. The result: content that’s cheaper and faster — without feeling generic or automated.
We’re Not a Vendor. We’re the Blueprint.
The media industry is facing a billion-dollar problem: how to meet the skyrocketing demand for content without breaking timelines or budgets.
At WB+TDP, we’re offering more than just services. We’re delivering a turnkey system that helps holding companies and in-house teams retool from the inside out:
Modular, hybrid teams ready to scale
Modular, hybrid teams ready to scale
AI-integrated workflows across post, animation, VFX, and design
Custom creative systems that adapt in real time
Retraining legacy talent into future-ready roles
This isn’t a theory. It’s a working model. And it’s already saving brands millions.
Final Thoughts: The Shift Is Already Underway
If you’re still waiting for AI production to “arrive,” you’re behind. The shift has already happened — and those who understand how to lead it will be the ones who thrive.
We’re not here to replace creativity. We’re here to scale it, amplify it, and future-proof it. At WB+TDP, we’re proud to be leading that charge.
To learn more or explore how our pipeline can reshape your production model, visit www.wbtdp.com or reach out to info@wbtdp.com.
Welcome to the new era of production. From idea to air, faster, smarter, and at a fraction of the cost.
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